If you love bananas and online shopping, you may have stumbled upon something on Amazon called Barnana Banana Brittle, a salty vegan treat made of “upcycled bananas.” If you wanted to know what an upcycled banana tasted like, you may have scrolled down and noticed that 20 of the 21 Amazon reviews at the time were labeled “Vine Customer Review of Free Product.” And if you’re like most people, you may have wondered what exactly that meant.Īccording to Amazon, the Vine program offers a way for vendors to provide free samples to select reviewers to increase the quantity and quality of customer reviews of those products.
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